Digital Marketing

Gerard Cosmetics (The Importance of Reputation Management)

you-are-beautifulYou don’t have to be a beauty guru to have heard about the recent Gerard Cosmetics controversy.

Let me start by saying, I know very little about this company’s products. I’ve never purchased anything from them (I don’t tend to buy makeup from businesses that don’t have much of a presence in the industry anyway). The only time I’ve ever really seen this business spoken about is online, normally through the medium of Instagram or Youtube. So I have little to say about the businesses products or brand as a whole.

However, what I do know is that most professional businesses, regardless of their size or popularity do not resort to the rather juvenile and unsophisticated manner of dealing with customer complaints by abusing them through the medium of Snap Chat.

‘No, get out of here!’ I hear you cry. ‘Surely any business isn’t that moronic!’

I can confirm that they are. Sadly.

And here is some video evidence to prove it. The first link being the victim of the whole fiasco and the second being the original snap chat clip.

As you can see from the clip, the owner of Gerard Cosmetics is certainly old enough to know better then to call a customer ‘ugly’ (UGH, such a horrible word!)

A Youtuber under the name MannyMUA733 has also been caught up in the controversy, seeing as the original clip was taken under his Snap Chat account.

Of course we all know such cooperations as Chanel and Estee Lauder would behave very differently in this situation. These businesses often have a set of rules and regulations for staff to stop negative press which could result in damaging consequences for the business and it’s sales.

For Gerard Cosmetics, the last few days have probably given them more PR and attention then the last few years of their build up (You might have heard of their Whitening Lightening products which were all the rage two years back).

But sadly, the old saying ‘any press is good press’ is not completely true.

And that is why, my friends, we shall talk about the importance of Reputation Management in Business. 

Reputation Management is almost like the braces to your belt. It’s that extra protection that every business takes in order to protect themselves from potential negative press. In larger companies, it will often be a document which ensures that every single member of staff, primary those involved in the management of digital platforms, are clear on the process in which to follow if something happens within social media that damages their reputation.

Staff members are representatives of the brand. It’s like when you went on a school trip and your teacher warned you all that any bad behaviour would reflect negatively on the school. Didn’t stop some kids from being a little shit though did it?

Many businesses don’t understand how important managing the reputation is.

Gerard Cosmetics believed that by paying Youtuber’s/Bloggers for positive reviews (with lengthy contracts included) they could prevent people speaking badly of their products.

The only problem is that this isn’t real life. Everyone is entitled to their opinions and to speak freely. Not everyone is going to like the same things as each other.

I don’t like spinach. That’s my opinion. What I don’t expect is for Popeye to set up a Snap Chat account to abuse me.

Un professional is an understatement for the comments made by Gerard Cosmetics Owner.

Sometimes we say and do stuff over the internet we wouldn’t contemplate acting out in real life. When a camera is pointed at us, especially if we are the face behind a known brand, we need to act according to the way we wish to portray our company.

The reputation of this brand has now been tarnished for the foreseeable future. The hashtag #BOYCOTTGERARDCOSMETICS is now a thing. Quite simply, it’s the worst hit this company could take. Yet had they been more savvy about managing their reputation, they may have saved themselves a lot of backlash.

Businesses should always be knowledgable and aware of how they use social media.

Let Gerard Cosmetics be a lesson learnt for all companies, regardless of their sector. Understand that the customer is more important then yourself and deal with complaints appropriately. After all, they are the money makers.

And ‘UGLY’ shines out of your arse from the inside. No amount of makeup can mask an ugly personality.



Georgia XO


It’s OK to have a Bad Day!

I don’t think you should try to be anything you’re not. If you’re not smiling all the time or always happy – I don’t think it matters. If you’re having bad day, show you’re having a bad day. Don’t try to put up something that’s fake.

Wise words by Elle Fanning.
There are 365.25 days in a year. Yet we as human beings have some expectation that people should be happy all the time. It’s an unrealistic expectation and the reason why many people hide the way they feel.

I don’t like being judged by people at the best of times. But if your judging me for having a bad day, then you can royally do one!

Life isn’t a Disney film. We don’t jump straight out of bed in the mornings with a nauseatingly wide smile on our faces and singing the praises of the upcoming day. I’m certainly more Eeyore and Grumpy then Tiger and Happy most days. And on these days, I honestly couldn’t give two fig rolls what anyone thinks.

It’s still a sad indictment of our society though when people place judgement upon someone for not acting as though they are in a good mood.

The truth of the matter is, we don’t know about other people’s lives. We don’t know what might be causing them to feel the way they do. A break up? A loss? Or maybe they’ve just woken up on the wrong side of bed?

At the end of the day, we have the right to have a bad day, regardless of what anyone else says. And we shouldn’t be made to feel guilty for that. It’s our right, our prerogative to be a miserable bastard once and a while.

SO, as Elle said, there is no need to be fake. If you want to sit in the corner and not speak to anyone for the rest of the day, do it. What anyone else thinks of you is none of your business.

I thought I’d add some words of advice for those having a bad day as well, which will hopefully make your day a bit better.

Positive People 

Surround yourself with them. They will keep you on the right path and we allow you to put things into perspective. Unless they are those really overly positive people who see a good side to everything who make you want to slap them with a wet fish.

The Small Things Matter 

Happiness can be found in the smallest of things. A cup of tea and a custard cream. A smiling stranger. A bird singing. Make yourself more mindful to the things you may not notice on a day to day basis. They could the very thing that brings a smile to your face.

Peace and Quiet 

Sometimes you’ve just got to take a few minutes out of a mad day to hear yourself think and take some time for yourself.


99.7% of the time, chocolate makes your day better.

If all else fails, go back to bed and try again tomorrow!



5 Reasons Why You Should Vote in the General Election

When I was surveying Facebook today, I came across a discussion between some Facebook friends about voting in the upcoming 2015, General Election (Thanks for the inspo, Alice and Taylor!)

I realised that a lot of young people in this country probably won’t turn up to vote. Maybe 30 per cent of people won’t vote due to lack of education and knowledge about our political system. But the majority will probably be people generally believing they’d be better off NOT voting.

This is an insane prospect to me, and I can’t seem to get my head around the idea that anyone would think that abstaining from voting will somehow change British Politics for the better.

So I’ve created a post of 5 reasons why you should vote in the General Election.

You can’t mope unless you vote!

You don’t really have much of an argument on your hands if you haven’t actually bothered to educate yourself about the political parties, their manifestos and actually gone out to vote. It’s like moaning about a giraffe standing in front of your garden gate. The solution may not be straight forward and you may not get the results you desire, but at least you went out and tried to change the situation rather then being a moaning myrtle. Complaining about something isn’t going to do anything. It’s counterproductive and negative. Be the change you want to see. Every vote counts.

You are lucky enough to have a voice, use it!

We are extremely lucky in this country to have a democracy and have done for hundreds of years (technically, we have a thousand year history but woman weren’t allowed to vote till 1918 so it doesn’t count). Many countries, due to Dictatorship or Authoritarianism, do not allow their people freedom of speech and movement. We are probably one of the only countries where people can speak freely without fear of retribution. Young people in the UK have a say in how their future is shaped. We don’t always get our way, but the majority opinion overalls and most of the time, all is fair and just (I’m looking at you Cam for those exorbitant tuition fee -.-) So please understand how fortunate we are to be able to have a say in who runs are country, as many other young people do not.

You’ll Make A Change, No Matter How Small

Basically, don’t do a Russell Brand 

As much as his hair is awesome and he is quite dishy to look at, Brand’s idea for change is to encourage people to not vote at all. And what good does that do? It’s pretty much like not turning up to your GCSE exams as a protest against the education system. You aren’t going to benefit from it. You have to be in the race to have a chance at winning. The same goes for your vote. It may feel as though your vote is insignificant in the big scheme of things but your voice will count for something in the election. Even if you vote for ‘none of the above’ you still have the opportunity to change our Government and it’s policies.

Politicians HAVE to care

Us young folks are the future. We are the people who will legitimise the future Government and back their decisions for change. As much as we believe they don’t care about us, they kind of have to. They have a predisposition to win us over and subsequently, get our votes! Every vote counts remember. (Hence Lib Dem’s Rent to Buy scheme for young people who NEED to get on the property ladder)

Represent YO’

If more people were to vote, our Government would be a lot more representative of the majority of Britain. People complain our Government is full of privileged boys who know nothing of the people they act to stand for, yet if you don’t vote, how ill this every change? If we don’t like something, we need to speak up and make ourselves heard. We need more woman in politics and ethnic minorities. How can we make this happen if we don’t express our views through our ballet papers?

SO, get your butts down to the ballet station on the 7th May, OK?!


Me when I hear people aren’t voting.

If Uni just isn’t for you! (Alternatives to University)

You are in your last year of sixth form or your college course. You’ve raced to finish your final projects or are revising furiously for your end of years exams, all while trying to figure out what exactly it is you want to do for the rest of your life. Then someone throws a spanner in the works.

SO, which University are you going to?’

Obviously, if you’ve even considered going to University, you’ll have already started the laborious (not to put you off or anything) task of submitting your UCA’s application. You’ll have written your personal statement, a page worth of basically bigging yourself up to the point of borderline pretentiousness, and entered your whole educational history, which is always a sad moment if your GCSE results were shockingly rubbish! (OK, mind weren’t that bad but they weren’t the best!)

ATTENTION KIDS, revise for your GSCE’s because no matter how smart your are, you can’t ‘wing’ an exam. Which is totally not what I did… at all…

After submitting your completed application to UCA’s you could be waiting for as long as two months to hear back as to whether you have a conditional place on the courses you’ve chosen.

It’s a bit like X Factor really, expect Simon Cowell probably isn’t judging your applications. That would be too easy.

It can be a very worrisome and stressful time for some young people while waiting to hear back from University choices as to whether you have a conditional/unconditional place. This, as well as other factors, can put many people off.

Yet University is still the main option and popular for the next step in further education.

There is a lot of emphasis on the fact that a degree will allow you better career prospects. And a lot of the time it will. But University isn’t always for everyone.

Costly tuition fees, living expenses and being away from home are just some of many reasons people turn down university in search for a more suitable alternative.

Always make the decision that’s best for you and your future. The older generation often never got the the chance to go to University so may push the idea of taking this path. As much as University is a lot more accessible, the lifestyle that comes with it will not suit every individual.

I rushed into going to University thinking it was what everyone else expected from me. Everyone I knew was going and I felt I’d be looked down on for not extending my knowledge from my college course.

Turns out, Uni life really wasn’t for me. The binge drinking, night owl way of life was really not for this little home bird who much prefers sitting in front of the box then dropping some shapes in the club  (and by shapes I mean slightly bending the knees to the beat of the music, I can’t dance, get over it)

There are a number of alternatives to University depending on the career path you wish to take. Here are suggestions for just a few options you could take and how they could help you.

Take a Gap Year

If you need some more time to think about your options, you can always apply to UCA’s for the year after and take a year out. When I say Gap Year I don’t necessarily mean travelling to Cambodia like a private school kid who wants to know how ‘the other people’ live. You can spend your year volunteering or find a part time job to get you a little extra money for if/when you do attend university. Either way, this is a great way to build work experience and makes for a stronger CV.

Go Part Time or Open

If you like the idea of continuing your studies but want it to be more felxible, especially if you have a job on the side, you could consider taking a part time course up (this is usually out of work hours) or an Open University course, which could mean you are only attending University once every two weeks, allowing you to studying at home in your own time.


In my personal opinion, this is probably the best alternative to anyone who enjoys studying but is put off by length and expensive courses. Apprenticeships allow you to ‘learn on the job’ as well as gain a qualification in your chosen subject, which is paid for by the Government/Employer. Work experience is invaluable and you can make money at the same time as studying. I will do a separate blog post all about apprenticeships!


If you are more interested in experience and earning money you can find a job that does not require qualifications in further education. Some businesses even offer programs that will allow you to gain management positions so there is always an opportunity to move up within a company depending on the sector.

There are lots of different options rather then university that will be equally as rewarding in the long run and can allow you to find an amazing career. Make sure you look carefully at all your options and know you are happy. Not going to Uni or even dropping out if it doesn’t work out isn’t that big of a deal.

You’ll find what you are passionate about and love to do, even if it takes some time.


Questions and Answers signpost

Digital Marketing

Lights, Camera, Kerastraight! (The KeraStraight Video Shoot 2015)!

Last week was exhilarating for the KeraStraight team!

If you remember my blog post from last month about The One Show’s Michael Douglas training the talented KS Art Team in presenting skills, then you would remember me mentioning that there was some exciting projects coming up for the team.

So last Monday, all of us at the KeraStraight HQ made our way to Trevor Sorbie’s Academy in Covent Garden for the filming of a brand new educational video featuring the new faces of KeraStraight (four fantastic models) and of course, our fantastic Art Team!

I can’t even explain to you in a coherent manner how EXCITING the atmosphere was on the day!

We were extreamly fortunate to be able to secure Michael Douglas and Andy Abrahams to direct and produce the video shoot, which gave the whole production a really professional feel (very One Show-esque) and put the entire Art Team at complete ease knowing Michael was on hand to deliver further presenting tips and direction if needed.

So here is a run down of the day since I was behind the scenes! (including a who’s who and a behind the scenes low down)

Model Prep

The makeup artist for the day was the talented Philipp Ueberfellner, an Austrian born self proclaimed ”Product Junkie” who’s wide spectrum of experience in the industry at such a young age is inspiring as well as outstanding. He studied at Glauca Rossi School of Makeup which has produced some of the most talked about Makeup Artists in the blogosphere (think Charlotte Tilbury and Gemma Kidd) and lent his talent to major names in London Fashion Week, becoming the top choice for many shows. He was also a nominee for Makeup Artist of the Year at the Vienna Awards and has worked for the likes of Jessie J and Dizzie Rascal as well as on commercial campaigns (Toni and Guy, Wella and Zara).

He ‘aims to put a smile on the face of all his models’ and if the faces of our KeraStraight girls on the set were anything to go by, then this statement is very accurate.

I was a little in awe of his MUA kit! Nars everywhere I tell you, and boy did that make me happy (my love for makeup grows stronger by the day!)


The model’s makeup looked so flawless and looked great on camera (the struggle is real when it comes to makeup on set).

Phillip was also on hand for touch ups throughout the day because a shiny t zone is pretty much like one of those annoying people who turn up to house parties un invited and drink all your alcohol.

To quote Phillip on the day, he stated ‘working with KeraStraight has been good fun. We had a great team and laid back energy’ ‘My favourite part would be seeing the transformations and everything coming together’

The models turned up to the shoot with their hair in all it’s natural glory, ready to begin the KeraStraight Ultimate Treatment on camera.

Tell us about yourself?

Andy and the crew filmed the lovely Alfie Booth (Director of Trevor Sorbie Manchester) interviewing our models (Risikat, Katja, Nena and Rhea) on camera. The models told us a little bit about themselves and then spoke about their natural hair and what they would change about it This was a really important aspect of the production as it allowed the team to get across on camera how unmanageable/damaged the model’s hair were. All the model’s had very different hair types that would benefit in different ways from the treatment.

The production team then snapped some pictures of the hair before treatment for comparison.


Let the treatment begin!

Each member of the KeraStraight Art Team was assigned a model for the treatment. They were filmed partaking in the consultation session that should always take place before the treatment begins. They asked the models to tell them about their hair (such as how long it takes to style and what aspects they would like to change with the treatment).


While the treatment got under way, Alfie interviewed Claire Solman (Owner of CF40 Salon) about her experience of using KeraStraight in her own salon and the brand as a whole. This gives some great insight for salons into how they can benefit from using the KeraStraight treatments and how much their clients are going to LOVE the results.


Alfie spoke to the camera during each stage of the process, making sure to ask each stylist about how they were applying the treatment and the techniques they were using for each hair type. The model’s hair was rinsed again after the treatment was left on for 30-45 minutes, depending on how porous the hair is, and moisture lock added. Heat was then applied to the model’s hair to lock in the long term treatment benefits. Claire with a barrel brush is a sight to be reckoned with! It reminded me a lot of speedy gonzales on caffeine. Alfie continued asking about specific techniques such as using tail combs for more info.


Gorgeous Hair, Made Easy!

The models got to see the final results of their treatment and we caught their fantastic reactions on camera! (You’ll have to watch the final video to see how happy our models were with their new KeraStraight hair)

Screen Shot 2015-04-08 at 12.56.58

The day was exciting and the Art Team had a fantastic time showing off their skills and talking about all things KeraStraight.

Matthew Roskell told me he ‘had a great time at the video shoot and it was brilliant to be back working with KeraStraight’ and Claire said ‘it was a very full on day which I found very inspiring, and I think the end result will be extremely motivational for all who watch it , I learnt some amazing presentation skills from Alfie, and the amazing Michael Douglas’.

The quotes speak for themselves! The day was a success and keep an eye out on the KeraStraight Facebook and Twitter page for the new educational video!