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Digital Marketing

Gerard Cosmetics (The Importance of Reputation Management)

you-are-beautifulYou don’t have to be a beauty guru to have heard about the recent Gerard Cosmetics controversy.

Let me start by saying, I know very little about this company’s products. I’ve never purchased anything from them (I don’t tend to buy makeup from businesses that don’t have much of a presence in the industry anyway). The only time I’ve ever really seen this business spoken about is online, normally through the medium of Instagram or Youtube. So I have little to say about the businesses products or brand as a whole.

However, what I do know is that most professional businesses, regardless of their size or popularity do not resort to the rather juvenile and unsophisticated manner of dealing with customer complaints by abusing them through the medium of Snap Chat.

‘No, get out of here!’ I hear you cry. ‘Surely any business isn’t that moronic!’

I can confirm that they are. Sadly.

And here is some video evidence to prove it. The first link being the victim of the whole fiasco and the second being the original snap chat clip.

As you can see from the clip, the owner of Gerard Cosmetics is certainly old enough to know better then to call a customer ‘ugly’ (UGH, such a horrible word!)

A Youtuber under the name MannyMUA733 has also been caught up in the controversy, seeing as the original clip was taken under his Snap Chat account.

Of course we all know such cooperations as Chanel and Estee Lauder would behave very differently in this situation. These businesses often have a set of rules and regulations for staff to stop negative press which could result in damaging consequences for the business and it’s sales.

For Gerard Cosmetics, the last few days have probably given them more PR and attention then the last few years of their build up (You might have heard of their Whitening Lightening products which were all the rage two years back).

But sadly, the old saying ‘any press is good press’ is not completely true.

And that is why, my friends, we shall talk about the importance of Reputation Management in Business. 

Reputation Management is almost like the braces to your belt. It’s that extra protection that every business takes in order to protect themselves from potential negative press. In larger companies, it will often be a document which ensures that every single member of staff, primary those involved in the management of digital platforms, are clear on the process in which to follow if something happens within social media that damages their reputation.

Staff members are representatives of the brand. It’s like when you went on a school trip and your teacher warned you all that any bad behaviour would reflect negatively on the school. Didn’t stop some kids from being a little shit though did it?

Many businesses don’t understand how important managing the reputation is.

Gerard Cosmetics believed that by paying Youtuber’s/Bloggers for positive reviews (with lengthy contracts included) they could prevent people speaking badly of their products.

The only problem is that this isn’t real life. Everyone is entitled to their opinions and to speak freely. Not everyone is going to like the same things as each other.

I don’t like spinach. That’s my opinion. What I don’t expect is for Popeye to set up a Snap Chat account to abuse me.

Un professional is an understatement for the comments made by Gerard Cosmetics Owner.

Sometimes we say and do stuff over the internet we wouldn’t contemplate acting out in real life. When a camera is pointed at us, especially if we are the face behind a known brand, we need to act according to the way we wish to portray our company.

The reputation of this brand has now been tarnished for the foreseeable future. The hashtag #BOYCOTTGERARDCOSMETICS is now a thing. Quite simply, it’s the worst hit this company could take. Yet had they been more savvy about managing their reputation, they may have saved themselves a lot of backlash.

Businesses should always be knowledgable and aware of how they use social media.

Let Gerard Cosmetics be a lesson learnt for all companies, regardless of their sector. Understand that the customer is more important then yourself and deal with complaints appropriately. After all, they are the money makers.

And ‘UGLY’ shines out of your arse from the inside. No amount of makeup can mask an ugly personality.



Georgia XO

Advice, Lifestyle

The Alone Sibling: Dealing with Sibling Loss

1000205_10201530543682559_863423124_nAs a child, I couldn’t have imagined what life as an only child would be like.

A number of my cousins are only children. And although they knew no different, I almost felt sympathy for them. How lonely they must feel? With no one to play with, no one to tell their secrets to or moan about their parents with.

My brother and I were very close as children right through to the teenage years. We were also arch enemies, like most siblings. But through all the beatings and vicious insults, there was always an unbreakable bound and enough love to create world peace 5 times over.

We were best friends, although we wouldn’t have wanted to admit it. There wasn’t much we didn’t speak about. I think my brother was the only person in the world who could make me laugh so much I wet myself (literally). We encouraged each other’s confidence. We bitched about rude people and we would be the first to stick up for one another in a fight (I specifically remember almost reducing a boy to tears when I charged up to him in the school playground after he stole my brothers football).

Yeah, we were pretty much partners in crime.

One of my fondest memories of my brother was him riding down on his bike to my college so that he could walk with me home. (I would often have to bribe him with a Pot Noodle, but still)

The day I found out my brother had gone was single handedly the worst day of my life.

It was like the world had fallen from it’s axis and the ground had crumbled beneath my feet.

It’s strange all the small details that you remember. Like the wheel chair in the family room that specifically read ‘departures lounge’ on the back or the criss crossed button on my cardigan that I repeatedly ran my nail up and down whilst trying not to look at my devastated parents in the corner of the room. And the doctors face when he came into the room with a large group of medical professionals and told us they couldn’t save my brother.

All I can remember after that is falling to the floor as though the ground had dropped, sick to my stomach and crying so uncontrollable I honestly didn’t recognise the noise of my own screams.

All I wanted to do in that moment was go back to being a five year old child. I wanted my parents to sweep me up and tell me it was all OK and just a bad dream like the ones I had when I was younger. I wanted someone to tell me it was all a mistake, that normal, average families didn’t go through this loss. My naivety was so over powering. I felt like the smallest, most vulnerable creature in the world.

The weeks after were just a blur. For any one who has lost a sibling, you’ll know the swarms of people, both old and new who appear at your door step with flowers in hand, cards with well wishes and messages of condolence. And you’ll know that after a week to two after, when those flowers have begun to wilt and the everyday life once again resumes, those visits are far and few between. And suddenly, the daunting realisation that you are now completely alone with your grief hits you like the biggest wave you’ve even faced.

And those waves keep on hitting you, like a Tsunami that ceases to relent.

As a sibling, our grief is often not as noticeable to others. People will continually ask you how your parents are. They don’t mean this in a rude way, as though the are ignorant to the over bearing black cloud of grief that engulfs your head and hangs over you. It’s just they don’t know what else to ask you.

Let’s be honest, sibling grief isn’t widely spoken about. We don’t speak about the effect on an individual, how it changes their life’s for ever. Maybe we are frightened to speak about it. No one wants to image life without their sibling.

But that doesn’t mean our voices shouldn’t be heard.

This is the story of an alone child. How life can change in an instant.

It gets a little easier everyday, but everyday has its challenges.

And the reality of an alone child will always be with you, like a black crow sitting beside you. And occasionally it will consume you, the grief too hard to bear. But you will get through it. Because that’s the only choice us alone siblings have.


KeraStraight Moisture Mist


Just like our skin, hair needs moisture.

No one wants to take hair care advice from a scarecrow. Dry and damaged hair is not fun.

Dry hair can be caused by a combination of factors, but it’s mostly due to over treating the hair (either with chemicals or colouring) or applying heat regularly (yes, I’m looking at you GHD fanatics!)

I use to literally singe my hair with how often I straightened it back in high school! I didn’t even straighten it very well and sometimes (SHOCK HORROR) I straightened my hair damp! D:

I recommend you never do this. Not only do you get that little 70’s flick at the ends (NOT COOL) it really does damage your hair like no one’s business.

These days, thankfully, I use a lot less heat on my hair. I tend to just blow dry my hair as it’s quite thin and looks better with a bit of volume to it.

This Moisture Mist by KeraStraight has been a real winning product for my locks. In the bottle it looks like a thick cream but when sprayed it is a light mist that can be applied to hair before styling to introduce instant hydration. It can also be applied to dry curly hair to add definition, texture and shine, taking out any frizz and leaving you with bouncy, conditioned curls.

Moisture Mist has amazing hold which leaves the hair beautifully soft without that crunchy feel we all know hairsprays can give us!

This product is a master of all trades. It detangles as well as add’s light weight moisturise which is perfect for all hair types and can be used in conjunction with other KeraStraight styling products as it won’t make the hair heavy. It contains UV and heat protection so is a fantastic product if you want a simple routine and don’t want so many products.

What hair type can use this?

This product is fantastic for most hair types but those with chemically processed or damaged hair would benefit most from using Moisture Mist.

How should I apply it?

You can spray the Moisture Mist close to the hair for more concentration or six inches away for a lighter mist or add to dry hair to add shine to any style, curly or straight.

I’d recommend this to anyone who find’s styling their hair a choir in the morning as it really does detangle unmanageable manes and is just such a perfect treatment if you find your hair looks or feels damaged.

The Moisture Mist is usually £19.50 for 250ml but currently has 25% off on LookFantastic.com! So, as Gwen Stefani would say, what you waiting for?

Have you tried any KeraStraight Style Products? Let me know what you think!

Georgia XO