For anyone who hasn’t yet heard of the British hair brand KeraStraight, let me just say this, you are missing out BIG TIME!
KeraStraight are a UK based company, founded and created by Jez Barnett (a former hair dresser, so he knows his stuff!)
They specialise in straightening Brazilian hair treatments, which unlike similar products, are accessible for all hair types.
So where did it all start?
It was an bad experience with a previous keratin treatment that really kick started Jez’s plans for world domination in 2008, when the development of the product began and the launch a year later. He was looking for a treatment which not only would straighten the hair, but would simultaneously repair. It was innovative to say the least, since most hair straightening products (or relaxers as many know them) before this time had been extremely damaging to the hair, completely altering the hair type.
‘I read about this new treatment in America that sounded incredible as it straightened and repaired at the same time. Trouble was I couldn’t find a company that could pass the necessary UK/EU health & safety standards. So, I made contact with a factory in Brazil and together over the following year we created our 1st KeraStraight treatment and launched in March 2009.
Earlier Brazilian Keratin Treatments contained contained formaldehyde above the legal 0.2% EU allowance, which are associated with negative side effects and ill health.
KeraStraight is completely chemical free and so safe that it can be used on woman during their pregnancy.
So, how does it work?
Our hair’s natural composition is mainly made up of Keratin. Keratin is a protein which contains 16 different amino acids that repeat and interact with one another. These amino acids serve as the building blocks for proteins and therefore are extremely important.
KeraStraight is created when the amino acid Cysteine is added to the existing protein molecules. This forms a semi-permanent patch across your hair’s inner structure which in turn creates a new shape.
Because KeraStraight doesn’t contain any chemical ingredients that structurally alter or damage the hair, it is safe to use on all hair types and is great for those who are conscious about the ingredients within their beauty products.
Health and Safety is at the forefront of every single product KeraStraight creates, from it’s infamous KS Ultimate to it’s style products, as scientists work to provide not only the best results but products that are safe for both hair stylist and their client. All ingredients have been rigorously sourced and tested so that they comply to all health and safety laws, setting the standard for the future of the industry.
Some of the Key Ingredients in KeraStraight include;
and of course, the most important, KS Complex.
These ingredients help to smooth and straighten hair as well as repair damage that may have been produced by excessive heat application, hair colouring or chemical processes.
Who is KeraStraight for?
In one word, EVERYONE.
The amazing thing about KeraStraight is that it is universal, allowing anyone who dislikes the condition and natural state of their hair to achieve amazing results.
There are a range of hair problems that can be fixed by KS Ultimate:
Hard to manage
Takes too long
Dry and Damaged
All these hair issues can be rectified with the use of KeraStraight treatments.
The only thing to remember is that if you have coloured hair that is extremely porous, KeraStraight can sometimes reduce the tone and intensity of your hair colour. In this case, it’s best to have your colour done 2 days after your treatment.
How long will it last?
The results of KeraStraight lasts up to 4 months in the hair before it fades. You can have the treatment re-applied after a 30 day period.
How long does the process take?
Unlike other keratin straightening treatments, KeraStraight is relatively quick and extremely easy to apply. It takes around 2 to 3 hours depending on your hair’s length. Hair can also be shampooed after 30 minutes (some similar treatments have to be left in the hair for 3 days!) so it’s a lot less effort.
When you leave your salon, ask for the KeraStraight Straight Maintain Shampoo and Conditioner to maintain your gorgeous hair!
This treatment is loved and praised by professional hair stylists across the world and is great for anyone who wants gorgeous hair made easy.
If you love the sound of this treatment, take a look at KeraStraight’s Salon Finder to find your nearest KS salon.