Digital Marketing

Lights, Camera, Kerastraight! (The KeraStraight Video Shoot 2015)!

Last week was exhilarating for the KeraStraight team!

If you remember my blog post from last month about The One Show’s Michael Douglas training the talented KS Art Team in presenting skills, then you would remember me mentioning that there was some exciting projects coming up for the team.

So last Monday, all of us at the KeraStraight HQ made our way to Trevor Sorbie’s Academy in Covent Garden for the filming of a brand new educational video featuring the new faces of KeraStraight (four fantastic models) and of course, our fantastic Art Team!

I can’t even explain to you in a coherent manner how EXCITING the atmosphere was on the day!

We were extreamly fortunate to be able to secure Michael Douglas and Andy Abrahams to direct and produce the video shoot, which gave the whole production a really professional feel (very One Show-esque) and put the entire Art Team at complete ease knowing Michael was on hand to deliver further presenting tips and direction if needed.

So here is a run down of the day since I was behind the scenes! (including a who’s who and a behind the scenes low down)


Model Prep

The makeup artist for the day was the talented Philipp Ueberfellner, an Austrian born self proclaimed ”Product Junkie” who’s wide spectrum of experience in the industry at such a young age is inspiring as well as outstanding. He studied at Glauca Rossi School of Makeup which has produced some of the most talked about Makeup Artists in the blogosphere (think Charlotte Tilbury and Gemma Kidd) and lent his talent to major names in London Fashion Week, becoming the top choice for many shows. He was also a nominee for Makeup Artist of the Year at the Vienna Awards and has worked for the likes of Jessie J and Dizzie Rascal as well as on commercial campaigns (Toni and Guy, Wella and Zara).

He ‘aims to put a smile on the face of all his models’ and if the faces of our KeraStraight girls on the set were anything to go by, then this statement is very accurate.

I was a little in awe of his MUA kit! Nars everywhere I tell you, and boy did that make me happy (my love for makeup grows stronger by the day!)

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The model’s makeup looked so flawless and looked great on camera (the struggle is real when it comes to makeup on set).

Phillip was also on hand for touch ups throughout the day because a shiny t zone is pretty much like one of those annoying people who turn up to house parties un invited and drink all your alcohol.

To quote Phillip on the day, he stated ‘working with KeraStraight has been good fun. We had a great team and laid back energy’ ‘My favourite part would be seeing the transformations and everything coming together’

The models turned up to the shoot with their hair in all it’s natural glory, ready to begin the KeraStraight Ultimate Treatment on camera.

Tell us about yourself?

Andy and the crew filmed the lovely Alfie Booth (Director of Trevor Sorbie Manchester) interviewing our models (Risikat, Katja, Nena and Rhea) on camera. The models told us a little bit about themselves and then spoke about their natural hair and what they would change about it This was a really important aspect of the production as it allowed the team to get across on camera how unmanageable/damaged the model’s hair were. All the model’s had very different hair types that would benefit in different ways from the treatment.

The production team then snapped some pictures of the hair before treatment for comparison.

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Let the treatment begin!

Each member of the KeraStraight Art Team was assigned a model for the treatment. They were filmed partaking in the consultation session that should always take place before the treatment begins. They asked the models to tell them about their hair (such as how long it takes to style and what aspects they would like to change with the treatment).

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While the treatment got under way, Alfie interviewed Claire Solman (Owner of CF40 Salon) about her experience of using KeraStraight in her own salon and the brand as a whole. This gives some great insight for salons into how they can benefit from using the KeraStraight treatments and how much their clients are going to LOVE the results.

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Alfie spoke to the camera during each stage of the process, making sure to ask each stylist about how they were applying the treatment and the techniques they were using for each hair type. The model’s hair was rinsed again after the treatment was left on for 30-45 minutes, depending on how porous the hair is, and moisture lock added. Heat was then applied to the model’s hair to lock in the long term treatment benefits. Claire with a barrel brush is a sight to be reckoned with! It reminded me a lot of speedy gonzales on caffeine. Alfie continued asking about specific techniques such as using tail combs for more info.

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Gorgeous Hair, Made Easy!

The models got to see the final results of their treatment and we caught their fantastic reactions on camera! (You’ll have to watch the final video to see how happy our models were with their new KeraStraight hair)

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The day was exciting and the Art Team had a fantastic time showing off their skills and talking about all things KeraStraight.

Matthew Roskell told me he ‘had a great time at the video shoot and it was brilliant to be back working with KeraStraight’ and Claire said ‘it was a very full on day which I found very inspiring, and I think the end result will be extremely motivational for all who watch it , I learnt some amazing presentation skills from Alfie, and the amazing Michael Douglas’.

The quotes speak for themselves! The day was a success and keep an eye out on the KeraStraight Facebook and Twitter page for the new educational video!

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