Digital Marketing

KeraStraight Art Team Become Presenters! (Art Team Day 2015)

2015 sure look’s exciting at KeraStraight HQ!

The year has only just begun but it’s already got off to an amazing start for the company.

Jez Barnett, KeraStraight MD, is always looking for ideas that increase brand awareness and create content for the company that is both educational and eye catching.

This month, KeraStraight are set to create some very exciting and informative content with the amazingly talented KS Art Team! And what a fantastic bunch of people!!

You’ll be seeing a great deal of them in the next year!

Under their request, the Art Team were really interested in picking up some tricks and tips of the presenting trade, since they’ll be in front of the camera a lot more.

And so, KeraStraight secured none other then the very talented TV Hairdresser and Presenter, Michael Douglas to equip the team with the tricks and tips of the presenting trade!

With years of TV experience and a wide spectrum of knowledge of both the hair and presenting industry, there was no one better for this teaching role. The team gathered a great deal of information from the day for future reference and experienced a day full of benefits that will mean they can take on video appearances like pros!

As Art Team Member Alfie Booth said ‘ I was blown away by how beneficial the day was. Not just for the upcoming shoot, but for my career’

Here is a little run down of the day:

Morning Meeting 

The Team met up with Jez, Michael and Andy, a BBC Producer, in Covent Garden in the morning for an initial meeting. Everyone introduced themselves, spoke about their experiences in the industry and told the rest of the group what they hoped to get out of the day. This was a great opportunity to see what camera skills the team wanted to obtain in order to gain more confidence on the screen. It was amazing to hear each team members story and what great careers they have had so far! And of course Michael shared some great stories!!

Mid-day, everyone made their way to Trevor Sorbie’s Covent Garden Salon which has recently undergone a refurbishment. It’s a wonderful salon and they kindly allowed KeraStraight to use the training academy for the day.


The Team Presents!

Each team member took it in turns to present a subject they were passionate about for 5 minutes. People forget how hard it is to stick to a time schedule when speaking in front of a group of people (or a camera!)

5 minutes can feel like 5 hours so Michael had some great tips on how to wrap up and conclude a discussion, very important in TV work since an abrupt ending never looks good when presenting!

During Claire Solman’s  (who own’s salon CF40) presentation a familiar face passed by, no other then Mr Eamonn Holmes! (What a legend!) Thankfully it didn’t throw Claire off and she continued like a champ.

Everyone did really well and Andy fed some constructive criticism back to the team.



Testing, testing!

Next up was the screen test!

Each team member was given a small section of script to learn which had nothing to do with hairdressers, a learning curve for the team which really took them out of their comfort zone. They took their scripts off to learn the lines from the top of their head before coming back to recite them in front of the camera.

They watched these clips back again in order to see how they presented themselves on screen and the group added their feedback on each member’s performance.

Both Michael and Andy gave everyone some fantastic advice on remembering their lines and addressing the camera.

They also showed the team members some previous footage from promotional and information videos similar to the content KeraStraight want to produce with the team. This allowed the team to talk about how they wanted to come across on camera and the style in which the video content could be presented.


The Run Through

Last but not least, the team decided to do practice a run through for the official shooting day to see how the video might look. Michael and Andy tested out various angles and shots to get a general feel of how the video content will look on the day. This gave some great insight for everyone into the production side of shooting and how everything would look aesthetically.

The day concluded with a round up of the day’s events and a chat between the team as to what subjects they wanted to speak about on camera and what information they had gathered from the experience.

Everyone was extremely positive and seemed excited about the future of Art Team video content.

Camera Run ThroughAlfie Camera

Micheal Speaking

I feel really privileged to have been asked to attend the day!

Even though I was there to observe the goings on, I learnt a great deal myself. As you may already known, I have a bit of experience behind the camera due to freelance video production and my Creative Media qualification but it’s so interested to learn about being in front of the camera from professionals with such wide experience in the real industry.

So thank so much to both Michael and Andy for sharing such amazing advice and knowledge.

And well done to the Art Team!

Keep an eye on this space, there are some amazing things to come from KeraStraight and some fantastic talent behind the brand.


Georgia XO


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